01
Know what matters.
A focused plan built around your customers, your numbers, and where your business needs to go.
AI-native fractional CMO for small businesses
Your marketing.
Finally, led.
You’ve got a business to run. Work directly with an AI-native marketing leader who brings strategy, hands-on execution, and practical automation to your small business.
Founder-led. Personally invested.Work directly with Dylan Pearson.
Your business. A shared direction.
Onward,
together.
together.
Your partner in what’s next.Dylan Pearson, Founder
Big-picture thinking. Sleeves-rolled-up marketing.A little more clarity starts here
Good businesses.
Real working relationships.
The missing piece
You’ve built a business.
Let’s give it a marketing leader.
There’s a website. Some ads. A few good people. But the decisions still land on your desk. Pondir brings the direction and follow-through to make it all work together.
02
Get the right work done.
Clear priorities for your team, your partners, or Pondir. Someone to keep the work moving.
03
See where you stand.
Useful measures, honest conversations, and decisions informed by what is actually happening.
One connected partnership
The head.
And the hands.
Experienced marketing leadership, with the people and capabilities to put the plan into action.
The core relationship
Your fractional CMO.
Dylan works directly with you to lead marketing on an ongoing, part-time basis.
- Strategy, positioning & priorities
- Budget & channel decisions
- Team & partner leadership
- Performance reviews & next steps
Execution when you need it
A plan with follow-through.
Your people, our capabilities, or the right combination. We organize the work around what you need.
Explore our capabilitiesExecution is scoped separately. No guesswork.AI-native. Owner-focused.
Your fractional CMO.
Built for the AI era.
Put AI to work on the things that matter to your business. Dylan connects the strategy, the tools, and the people—so you have someone to decide where AI can help and lead the work.
01
Clear direction.
Choose the right priorities before adding another tool. We assess where AI can support your marketing, what needs a person, and what is worth testing.
02
More capacity to execute.
Use AI to support research, develop creative options, and turn ideas into work your team can test. Dylan directs the work and reviews it for accuracy, quality, and fit.
03
Less repetitive work.
Connect follow-up, reporting, and recurring marketing tasks through practical automation. Start with a useful workflow, agree on the scope, and measure whether it helps.
Built from experience
Founder case study / Upstart EpoxyI’ve been on your
side of the table.
Before leading marketing for other businesses, I cofounded, grew, and sold one of my own. The decisions had real consequences. The money was ours.
The Upstart Epoxy story25,000customers in year one
18 monthsfrom launch to acquisition
A real product. A real business.How we get moving
A clear first 90 days.
We agree on the exact scope together. Here’s our framework for turning a scattered marketing effort into a focused one.
01
Days 01–30Understand.
Get close to your business, customers, and numbers. Find the gaps. Decide what deserves attention first.
A baseline. A direction. A priority plan.
02
Days 31–60Put it in motion.
Brief the team, align your partners, and move the most important work forward. Fill execution gaps where needed.
Clear owners. Focused work. Forward motion.
03
Days 61–90Learn. Adjust. Repeat.
Review what is changing, improve what needs work, and set the priorities for the next quarter.
An honest review. A smarter next move.
Dylan Pearson / Founder, PondirA person, not a handoff
You work with me.
I stay in the work.
I’m Dylan. I’ve been a developer, a business owner, and the person responsible for making marketing work.
I built Pondir for owners who want an experienced partner to think things through with—and someone who can help carry the work forward.
You’ll know who is leading your marketing.
And you’ll be able to talk to him.
Built for your next stage
A good business.
Ready for a
more focused next step.
We’ll probably work well together if…
You have an established product or service that customers value.
Marketing needs direction, and too many decisions still fall to you.
You’re ready to invest in both leadership and getting the work done.
You want a direct, collaborative relationship with the person leading it.
Sound like your business?What does AI-native marketing leadership mean?
AI is part of how Dylan approaches the work: supporting research, creative development, testing, and repeatable workflows. You still have a person accountable for strategy and quality. We choose tools around a business need, agree on how your data can be used, and review the output before it reaches customers.
Do we need to know how to use AI?
No. We start with your business and the work that needs to happen. Dylan can help choose useful tools, build clearly scoped workflows, and show your team how to use them. Software costs and implementation work are agreed separately.
What is a fractional CMO?
A fractional chief marketing officer is an experienced marketing leader who works with your business on an ongoing, part-time basis. At Pondir, Dylan sets the direction, guides the budget, coordinates the people doing the work, and reviews results with you.
Is this right for a small business?
It is a good fit when you have an established product or service, a budget to invest in marketing, and a need for someone to lead it. You do not need a large team. You do need the capacity to execute the plan, either through your people, existing partners, or Pondir.
Will you actually do the work?
Yes. Pondir can execute across advertising, websites, branding, content, email, and more. We can also lead your existing team or agencies. Leadership and execution are scoped clearly so you know who is doing what and what is included.
Can you work with our existing team or agency?
Absolutely. We start by understanding who you have and what is working. Dylan can give your team clear priorities, write briefs, coordinate partners, and keep the work connected to your business goals.
What does it cost?
Your proposal separates the ongoing leadership fee from any execution work, advertising spend, and software costs. Pricing depends on the level of involvement and the work your business needs. We agree on scope, fees, and terms before starting.
How soon should we expect results?
We start by establishing a baseline and deciding what to change first. Some improvements can happen quickly; building reliable acquisition and retention takes longer. We agree on useful measures and review progress regularly. There is no blanket growth or revenue guarantee.
What happens on the first call?
You will speak directly with Dylan for 30 minutes about your business, your marketing, and where you need help. If there is a fit, the next step is a proposal with clear responsibilities and scope. There is no obligation to move forward.
Your next chapter
Let’s give your
marketing some direction.
Tell me where you are. Let’s work out what comes next.
30 minutes. Directly with Dylan.