We design and build performance marketing that beats your goal.
Paid media, creative, and the pages they land on — planned and run end to end. We ran the playbook on our own brand first.
- Customers in year one
- 25,000
- Day-one ad return
- ~10×
- EBITDA exit, 18 months
- 5×
Where do you want to begin?
Two ways in. Not sure what the highest-leverage move is? That's what the call is for. Already know? Go straight to it.
I don’t know what I need yet.
That’s the normal starting point. 10–15 minutes with Dylan — no deck, no pitch — and you’ll leave knowing the highest-leverage next move, whether or not we work together.
Pick a lane — we’ll take you straight to the full scope.
What we do.
The full arc of growth, run end to end — strategy and brand through websites, performance, video, and the retainer that keeps it moving.
Strategy
Goals-first planning that sets the direction.
Goals & growth roadmapPer project 1–2 weeks
- Goal brief: the one number + success metrics & constraints
- Current-state audit: funnel, channels, baseline conversion
- Channel plan, sequenced with rationale
- 90-day roadmap: workstreams, owners, dependencies
- Projections: expected impact & budget by channel
- Walkthrough call + recorded summary
Not includedStrategy only — execution scoped separately.
Brand strategy & positioningPer project 2–3 weeks
- Audience definition + segment profiles
- Positioning statement + value proposition
- Messaging framework: message, proof points, objections
- Voice & tone guide with do/don’t examples
- Tagline/naming direction (if needed)
- Messaging document (PDF) + working session
Not includedVerbal identity only; visuals are a separate service.
Brand & Identity
Identity systems that make the brand unmistakable.
Logo + core identityPer project 2–3 weeks
- Primary wordmark/logo + one alternate lockup
- Color palette (hex / RGB / CMYK)
- Type system (display + text pairing)
- Mini brand guide (PDF, ~8–10 pp)
- File pack: SVG, PNG, favicon, social avatars
Not includedCore marks + mini guide; full system is the next tier.
Full identity system + guidelinesPer project 4–6 weeks
- Everything in Logo + core identity, plus:
- Full logo system: lockups, monogram, clear-space, sizing
- Extended color & type scales with usage rules
- Grid, iconography, photography / art direction
- Collateral templates: card, letterhead, social, slides
- Full guidelines (PDF, 20–30+ pp) + organized asset library
Not includedBrand system + templates; site & campaigns separate.
Websites & Digital
Fast, focused sites that turn clicks into action.
Landing page (conversion)Per project 1–2 weeks
- Conversion strategy + wireframe
- Copywriting: headline, sections, CTA
- Custom responsive design + Next.js build
- Form + email capture (Resend) with notifications
- Analytics + event tracking
- One A/B variant setup; deploy to Vercel + QA
Not includedSingle page; multi-page/CMS is the website tier.
Marketing website (multi-page)Per project 4–8 weeks
- Discovery, sitemap, UX wireframes
- Custom responsive design across templates
- Build: Next.js + Tailwind, MDX/CMS for editable content
- Core pages: home, about, services/work, contact, journal
- Copy polish across pages
- SEO metadata, OG images, sitemap; performance + a11y pass
- Analytics, Vercel deploy, launch QA + handoff docs
Not included~6–8 templates; e-commerce/app features quoted separately.
Website care / iterationPer month Ongoing
- Monthly capacity for edits + new sections/pages
- Performance, dependency & uptime monitoring
- Analytics review + small CRO experiments
- Monthly change + metrics summary
Not includedIterative care, not a full redesign.
Performance & Lifecycle
Paid and lifecycle, built and managed to convert.
Google Ads / PPC managementPer month Ongoing
- Account build or audit + restructure
- Keywords, ad copy, landing alignment
- Conversion tracking setup
- Ongoing bid/budget optimization + negative keywords
- Monthly report + call
Not includedManagement fee only; ad spend paid to Google.
Meta / Facebook Ads managementPer month Ongoing
- Pixel / CAPI + event setup
- Audience + campaign structure
- Creative testing framework
- Ongoing optimization + scaling
- Monthly report + call
Not includedManagement only; ad spend separate. Creative via video packages.
Email & lifecycle setupPer project 2–3 weeks
- Platform setup / migration (e.g., Klaviyo)
- Core flows: welcome, abandon, post-purchase, win-back
- Branded responsive templates
- Segmentation + list hygiene
- Signup forms + deliverability / DNS
Not includedOne-time build; ongoing sends = management tier.
Email & lifecycle managementPer month Ongoing
- Monthly campaign calendar + builds
- Flow monitoring + iteration
- Segmentation + A/B tests
- SMS (if enabled)
- Monthly report + call
Not includedPlatform/SMS fees billed separately.
Video & Content
Organic content that compounds over time.
Short-form video packagePer month Ongoing
- 8 short videos / month (15–60s)
- Hooks / scripts + shot direction
- Editing, captions, motion, sound
- Vertical platform-ready exports
- Light monthly content plan
Not includedFrom supplied/simple-shoot footage; large shoots separate.
Long-form video packagePer month Ongoing
- 4 long videos / month (up to 10 min)
- Scripting + structure
- Editing, captions, graphics, sound
- Thumbnail direction
- Repurposing guidance into shorts
Not includedStandard production; multi-day shoots separate.
Launch & Retainer
Go-to-market firepower, and an ongoing partnership.
Go-to-market / launch campaignPer project 6–10 weeks
- Launch strategy + goal / metrics
- Launch messaging + positioning
- Asset set: landing page(s), email sequence, paid creative, organic
- Paid setup across Google / Meta
- Launch timeline + run-of-show
- Post-launch measurement + readout
Not includedTime-boxed program; ongoing work continues via retainer.
Studio retainer / partnershipPer month Ongoing
- Full Method monthly: goals → plan → build → ship
- Set monthly capacity across strategy/brand/web/performance/content
- Shared dashboard + weekly standing + async updates
- Priorities agreed in advance; scope changes named & costed
- Honest monthly post-mortem vs the number
Not includedOne active priority at a time; big one-offs as add-ons.
First, he ran it on his own money.
Upstart Epoxy — cofounded by Dylan, launched March 2020. 25,000 customers in year one, sold to a private-equity-backed manufacturer eighteen months after launch.
- Customers in year one
- 25,000
- Average order value
- $134
- Day-one return on the hero ad
- ~10×
- Original content pieces / month
- 100+
- Community members
- 75,000
- EBITDA exit — 18 months
- 5×
Before Pondir ran this playbook for clients, its founder ran it on his own money. The offer was engineered from competitors’ one-star reviews — no yellowing, no bubbles, no VOCs, made in the USA — then priced at $94.99 against a $69.99 category on purpose. The margin paid for the growth.
The first ad was a 60-second video of a real hobbyist doing a real project in his garage. It returned roughly $1,000 in sales for every $100 spent — profitable from day one — and carried acquisition for months.
Behind it: landing pages and bundles built to answer every objection before it was asked ($200+ bundles converted at the same rate as the single product), Facebook and Google ads scaled on premium margin, email flows and bundled courses that turned one project into the next reorder, and a content engine producing 100+ original pieces a month — much of it made by customers themselves.
Eighteen months after launch, a private-equity-backed manufacturer bought the company at 5× EBITDA. It still runs today.
Landing pages. Paid social and search. Email. Content. Every lever in this story is a service Pondir runs end to end — by the person who used them on his own company first.
The person behind the work.
Dylan Pearson
Founder, Pondir
Dylan Pearson — known online as Dylan Pondir — is the founder of Pondir. He started out as a software developer at E*Trade before leaving to pursue entrepreneurship — first in performance marketing, then building and selling a company of his own, then scaling brands for clients.
Along the way he’s grown a content following past 200,000, teaching founders and operators how advertising and e-commerce actually work, not the version that sounds good in a deck. His approach is goals-first, strategy-second: settle what the work is for before deciding how to do it. Pondir is where the engineering rigor, the marketing, and the building all come together — thought through, not thrown together.
Asked and answered.
The things worth knowing before you spend thirty minutes on a call.
What does working together actually look like?
It starts with a 30-minute call about your goal, your numbers, and your constraints. If it’s a fit, we write the plan before anyone touches an ad account — the goal, the channels, the sequence, and what we’re accountable for. Then we build and run it, and you see the work as it moves rather than in a monthly recap.
What if I don’t know what I need yet?
That’s the normal starting point, and it’s what the call is for. Ten to fifteen minutes with Dylan — no deck, no pitch — and you leave knowing the highest-leverage next move, whether or not we end up working together.
Do you do one-off projects or ongoing work?
Both, and they’re priced differently. Scoped builds run per project with a stated window — a conversion landing page in 1–2 weeks, a logo and core identity in 2–3, a multi-page marketing site in 4–8. Media buying, email, and content run per month. Every service card on this page lists its basis, timeline, deliverables, and what’s out of scope before you ask.
Do I have to hand you everything at once?
No. Each service is scoped on its own, so you can start with the single lever that matters most and add from there. Most engagements begin with one piece of work, not a full-suite retainer.
Who actually does the work?
Pondir is founder-led. Dylan Pearson — a software developer who left E*Trade to build, scale, and sell a brand of his own — plans the work and stays on it. The person on the call is the person accountable for the number.
How fast do you respond?
We read every message the day it lands and reply inside two business days — a real reply, not an autoresponder. If you’d rather skip the form, the calendar is live and you can take a slot yourself.
Still holding a question this doesn’t answer? That’s a good reason to book the call.
Tell us about your goal.
Three short steps. We read every message and respond inside two business days.
Ready when you are.
One call. Thirty minutes. Leave with the highest-leverage next move — whether or not we work together.