We design and build performance marketing that beats your goal.
Pondir is a full-suite performance marketing agency that helps brands grow through paid media, branding and creative, and conversion-focused web development.
A few of the brands and founders we’ve shipped work for.
Where do you want to begin?
Two ways in. Not sure what the highest-leverage move is? That's what the call is for. Already know? Go straight to it.
I don’t know what I need yet.
That’s the normal starting point. 10–15 minutes with Dylan — no deck, no pitch — and you’ll leave knowing the highest-leverage next move, whether or not we work together.
Pick a lane — we’ll take you straight to the full scope.
What we do.
The full arc of growth, run end to end — strategy and brand through websites, performance, video, and the retainer that keeps it moving.
Every card lists what’s inside — open one for scope, timelines, and deliverables
Brand & Identity
Identity systems that make the brand unmistakable.
- Logo & identity
- Full brand system
Launch & Retainer
Go-to-market firepower, and an ongoing partnership.
- Launch campaigns
- Studio retainer
Performance & Lifecycle
Paid and lifecycle, built and managed to convert.
- Google Ads
- Facebook & Instagram Ads
- Email flows & setup
- Email & SMS management
Strategy
Goals-first planning that sets the direction.
- Growth roadmap
- Brand positioning
Video & Content
Organic content that compounds over time.
- Short-form video
- Long-form video
Websites & Digital
Fast, focused sites that turn clicks into action.
- Landing pages
- Marketing websites
- Website care
The person behind the work.
Dylan Pearson
Founder, Pondir
Dylan Pearson — known online as Dylan Pondir — is the founder of Pondir. He started out as a software developer at E*Trade before leaving to pursue entrepreneurship — first in performance marketing, then building and selling a company of his own, then scaling brands for clients.
Along the way he’s grown a content following past 200,000, teaching founders and operators how advertising and e-commerce actually work, not the version that sounds good in a deck. His approach is goals-first, strategy-second: settle what the work is for before deciding how to do it. Pondir is where the engineering rigor, the marketing, and the building all come together — thought through, not thrown together.
First, he ran it on his own money.
Upstart Epoxy — cofounded by Dylan, launched March 2020. 25,000 customers in year one, sold to a private-equity-backed manufacturer eighteen months after launch.
- Customers in year one
- 25,000
- Average order value
- $134
- Day-one return on the hero ad
- ~10×
- Original content pieces / month
- 100+
- Community members
- 75,000
- EBITDA exit — 18 months
- 5×
Before Pondir ran this playbook for clients, its founder ran it on his own money. The offer was engineered from competitors’ one-star reviews — no yellowing, no bubbles, no VOCs, made in the USA — then priced at $94.99 against a $69.99 category on purpose. The margin paid for the growth.
The first ad was a 60-second video of a real hobbyist doing a real project in his garage. It returned roughly $1,000 in sales for every $100 spent — profitable from day one — and carried acquisition for months.
Behind it: landing pages and bundles built to answer every objection before it was asked ($200+ bundles converted at the same rate as the single product), Facebook and Google ads scaled on premium margin, email flows and bundled courses that turned one project into the next reorder, and a content engine producing 100+ original pieces a month — much of it made by customers themselves.
Eighteen months after launch, a private-equity-backed manufacturer bought the company at 5× EBITDA. It still runs today.
Landing pages. Paid social and search. Email. Content. Every lever in this story is a service Pondir runs end to end — by the person who used them on his own company first.
Tell us about your goal.
Three short steps. We read every message and respond inside two business days.
Ready when you are.
One call. Thirty minutes. Leave with the highest-leverage next move — whether or not we work together.